Trent University Graduate Thesis Collection

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tula:etd
Type
Collection
Language
eng
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1 item
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Copyright for all items in the Trent University Graduate Thesis Collection is held by the author, with all rights reserved, unless otherwise noted.
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An Ethical Analysis of Bell's Targeted Ad Prorgram

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Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Rowe, Brendan, Thesis advisor (ths): Hickson, Michael, Thesis advisor (ths): Hurley, Richard, Degree granting institution (dgg): Trent University
Abstract: <p>Online behavioural advertising (OBA) is an advertising technique which relies on collected customer information and online activity to serve people with more relevant ads. On November 16th, 2013, Bell Canada launched their first OBA program via Bell Mobility: the Bell Targeted Ads Program, or BTAP. My thesis provides an ethical analysis of BTAP and shows that Bell undermined and violated… more
Full Text: An Ethical Analysis of Bell’s Targeted Ads Program A Thesis Submitted to the Committee on Graduate Studies in Partial Fulfillment of the Requirements for the Degree of Master of Arts in the Faculty of Arts & Sciences. TRENT UNIVERSITY Peterborough, …