Year: 2016, 2016
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Car-sharing may have the potential to contribute to a more sustainable transportation system. The current research sought to answer the question: what are university-aged Millennials' perceptions and attitudes toward the adoption of vehicle sharing and private vehicle ownership? The research consisted of hosting six interactive focus group sessions with Millennial students, who… more Full Text: University-Aged Millennials’ Attitudes and Perceptions Toward Vehicle Ownership and Car-Sharing A Thesis Submitted to the Committee on Graduate Studies in Partial Fulfillment of the Requirements for the Degree of Master of Arts in the Faculty of Arts and …