Trent University Graduate Thesis Collection

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    Guru/Prophet: An Affective Analysis of Reactionary YouTube Content

    Year: 2025, 2025
    Member of: Trent University Graduate Thesis Collection
    Name(s): Creator (cre): Etherington, Jordan Lee, Thesis advisor (ths): Mitchell, Liam, Degree committee member (dgc): Epp, Michael, Degree committee member (dgc): Downing, Steven, Degree granting institution (dgg): Trent University
    Abstract: <p>This dissertation sought to examine how reactionary influencers on YouTube are able to create 'gateways' towards audience tolerance and even desire to enact violence against marginalized groups, particularly those groups relating to gender performance. for the purposes of YouTube moderation. This dissertation uses the perspectives of affect theorists Ahmed, Berlant, and Tomkins… more