The goal of the present study was to explore the overall discourse within media articles regarding Aboriginal health issues. The present research aimed to answer the following questions: What Aboriginal health issues are being discussed in the media? How are Aboriginal health issues being discussed in the media? And, does the media propagate power imbalances between Aboriginal and non-Aboriginal Canadians? A thematic analysis was conducted, coopting aspects of Critical Discourse Analysis (CDA) to assess media content. Four CDA devices were used: overlexicalisation, structural oppositions, nominalizations and functional nominations, and concessions and hedging. Results suggest that while there are disparities in health outcomes between Aboriginal and non-Aboriginal Canadians, it is not widely reported in the media. The thematic analysis of 208 articles revealed patterns of stereotypical ideologies and negative framing appearing in media articles, the creation of an us versus them narrative, and themes of out of sight, out of mind, criminalizing Aboriginal Canadians, politicizing health, and access to health services.
Author Keywords: Aboriginal Health, Communication, Health, Media, Psychology, Thematic Analysis