Yellowknife, which began as a gold-mining town in the 1930s, developed into a modern city and the territorial capital. Yellowknife is a popular destination for tourism with yearly growing numbers that reflect aurora viewers, business travel, general touring and visiting friends and relatives. Consequently, tourism in the Yellowknife area is increasing in volume and is of growing economic significance. Municipal and territorial governments actively advance its expansion, with the City's 2015-2019 Tourism Strategy directed at infrastructure and service enhancement. While diamond tourism, as envisioned in 2004, did not progress, the Indigenous population in the territory is developing and executing community-based tourism plans. Utilizing Grounded Theory, this study demonstrates that governmental and stakeholder support proves dedication and commitment to the local tourism industry for years into the future. Yellowknife and its citizens take firm measures to attract increasing numbers of visitors in recognition of the value of tourism to their community.
Author Keywords: Aurora borealis, Diamond industry, Government involvement, Northwest Territories economy, Tourism, Yellowknife