This report explores the feasibility of car sharing in Peterborough through a market analysis of other car sharing organizations - Montreal/Quebec's CommunAuto and Toronto's Autoshare, [sic] examining car sharing surveys and designing and administering a car sharing survey to Trent University students. By exploring market niches, the patterns and demographics of char sharing customers, and the geographical layout of the city and its infrastructure, it has been concluded that the [sic] a car sharing organization in Peterborough would not be a viable business.
Item Description
1) Executive summary -- 2) Target market: Researching car sharing customer profiles -- 3) Trent survey: Are Trent University students a potential market niche? -- 4) Is Peterborough fit for char sharing? -- 5) Conclusion -- 6) References -- 7) Appendix section.
Presented By: Kim Vu.
Date of project completion: April 10, 2000.
Presented to: Professor Ahlstrand and Community Opportunity & Innovation Network.
Includes bibliographic references.