Women's health care centre's lending library marketing plan

    Item Description
    Type
    Genre
    Date Issued
    2004
    Date (Unspecified)
    2004
    Language
    Table Of Contents

    Executive summary -- 1. Introduction -- 2. Historical Background. 2.1 The Women's Health Care Centre. 2.2 The lending library -- 3. Literature review. 3.1 Recent history. 3.2 Mental process. 3.3 Information seeking. 3.4 Barriers. 3.5 Internet -- 4. Questionnaire results and analysis -- 5. Analysis and critique. 5.1 Internal analysis. 5.2 External analysis -- 6. Marketing recommendations. 6.1 Scenario 1: Stay the same with moderate changes. 6.2 Scenario 2: Change for the future -- Bibliography -- Appendices.

    Extent
    73 pages ; 29 x 24 cm.
    Rights
    Copyright is held by the author(s), with all rights reserved, unless otherwise noted.
    Dewey Classification
    613.04244
    Local Identifier
    TCRC Project ID: 460
    Note

    submitted by: Erika Pettersson.

    Completed for: Women's Health Care Centre; Supervising Professor: Prof. Ray Dart, Trent University; Trent Centre for Community Based Education.

    Includes bibliographical references.

    ADMIN 482H.