The widespread adoption of electric vehicles (EVs) is crucial for reducing transportation-related emissions and achieving sustainability goals. However, a significant research gap exists regarding specific consumer groups, such as university students, and their attitudes toward EV adoption, as they represent a demographic influential in shaping future adoption patterns. This research uses a quantitative approach to explore Trent University students' attitudes and perceptions toward EV adoption.A survey of 154 students examined the factors influencing their willingness to adopt EVs. Various quantitative data analyses, including cross-tabulation tables and chi-square tests, were employed to investigate the relationships between socio-demographic, social, environmental, and economic factors and students' willingness to adopt EVs. The findings indicate that while socio-demographic factors do not significantly influence willingness to adopt EVs, factors such as first-hand experience, knowledge about EVs, social influence, upfront costs, charging infrastructure, and government incentives significantly impact students' willingness to adopt EVs. The study revealed that although students recognize the benefits of electric vehicles (EVs), such as reduced emissions, lower operating costs, enhanced energy efficiency and health advantages, key barriers to student EV adoption include high upfront costs, limited charging infrastructure, concerns about driving range and charging time, and a need for more knowledge and awareness. The findings of this study fill a significant research gap and add to the existing literature on EV adoption. The insights generated can inform targeted strategies by policymakers, educational institutions, and EV manufacturers to promote widespread EV adoption among students. Keywords: Electric Vehicles, Internal Combustion Engine Vehicles, Zero-emission vehicles, sustainable transportation, attitudes, perceptions, University students, consumer behaviour.
Author Keywords: Consumer behaviour, Electric Vehicles, Internal Combustion Engine Vehicles, sustainable transportation, University students, Zero-emission vehicles