This thesis considers the fanfiction genres of slash-fiction, and Alpha/Beta/Omega fiction through an analysis of fandom's embedded gift economy structures. Previous research on fanfiction and fandom structures have often characterized the gift economy nature of these spaces as countercultural and as separate from the frequent exploitation inherent in economic-based systems. There has been less attention paid to considering the potential disruptions that can come with unregulated and large-scale sharing. This thesis undertakes a critical discourse analysis of Alpha/Beta/Omega slash-fiction with a focus on commodity fetishism to reveal how the subgenre's relationship with the fanfiction gift economy complicates and at times counters the conception of these spaces as a 'queer utopia.' The purpose of this research is to dismantle traditional archetypes within Alpha/Beta/Omega fanfiction by exploring how male Omegan characters become fetishized cultural commodity objects internally through interactions with Alpha characters and externally through the desires of fanfiction readers and writers.
Author Keywords: Alpha/Beta/Omega, Commodity Fetishism, Fanfiction, Gift Economy, Queer Theory, Slash-fiction