The study sought to uncover the motivations influencing collectors when they buy recorded music. These motivations were analyzed through the lenses of environmental, economic, and cultural sustainability. Trent Radio Programmers were interviewed because of their frequent use of recorded music, sizable collections, and active participation in the local music scene. The study identified disconnects between artist, industry, and consumer motivations that hinder the achievement of a sustainable system. Environmental sustainability was not considered, while the artists' economic and cultural sustainability were. This finding translates to the idea that in the music industry, to strengthen cultural sustainability, economics must be supported, which requires environmental impact. This research has the potential to catalyze critical conversations about digital media, artist welfare, and the state of the music industry.
Author Keywords: College Radio, Cultural Sustainability, Economic Sustainability, Environmental Sustainability, Music Collecting