Elliott, Maureen S

Conservation organizations use strategic prioritization methods to order complex environments, evaluate landscapes, and distribute efficiently resources for conservation. This study explores how strategic prioritization decisions are made, drawing on a case study of the Nature Conservancy of Canada (NCC). This thesis identifies the factors affecting prioritization and their influence on the public perception of the NCC. The case study revealed that the NCC utilizes comprehensive science-based methods when prioritizing for conservation but its methods are also influenced by the 'opportunity function' (funding, threats, public/political support). How these factors are communicated depends on the audience (e.g. NCC Conservation Blueprints stress the scientific value of the environment; the NCC uses its media sources to emphasize the human-environment connection). These differences indicate the multi-dimensional nature of planning for conservation, its links to values emerging from science, politics, and society, and the need for collaborative conservation efforts and earning and maintaining public trust.

Author Keywords: biodiversity conservation priorities, collaboration, Nature Conservancy of Canada, opportunity function, private conservation organizations, science-based conservation