Trent University Graduate Thesis Collection

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tula:etd
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Collection
Language
eng
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1 item
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Copyright for all items in the Trent University Graduate Thesis Collection is held by the author, with all rights reserved, unless otherwise noted.
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The Branding of the Prime Minister: 'Uncle Louis' and Brand Politics in the Elections of Louis St. Laurent 1949-1957

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Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Baldwin, Cory, Thesis advisor (ths): Dummitt, Christopher, Degree committee member (dgc): Anastakis, Dimitry, Degree committee member (dgc): Cazorla-Sanchez, Antonio, Degree granting institution (dgg): Trent University
Abstract: <p>From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953… more