Dummitt, Christopher

From 1950-1995, the Canadian government investigated the phenomenon of unidentified flying objects (UFOs), amassing over 15,000 pages of documentation about, among other matters, nearly 4,500 unique sightings. This investigation was largely passive and disconnected, spread across a number of federal departments and agencies that infrequently communicated about the subject. Two official investigations, Project Magnet and Project Second Storey, were initiated in the early 1950s to study the topic. The government concluded that the UFO phenomenon did not "lend itself to a scientific method of investigation," and terminated the projects. After this point, the investigation entered a state of purgatory, with no central communication, and every government department eager to pass the responsibility onto someone else. As such, Canadian citizens writing to the government for straight answers to the UFO enigma were often on the receiving end of what they called "doublespeak." Citizens were seeing things in the sky and wanted the government to simply tell them what they were. The government was unable and unwilling to do this, and over time frustration grew on both sides. What began for the government, in its own words, as an irritating intrusion into more important matters, became the catalyst for a dynamic of mutually-reinforced mistrust between state and citizen during the postwar period.

This dissertation offers a chronological history of the efforts that the Canadian government and citizens made to investigate UFOs, and when and why these efforts came into conflict. The main argument is that the Canadian state attempted to use UFOs as a site to assert its modernity during a time of uncertainty and anxiety over its legitimacy, by drawing on the cultural authority of the scientific community. The project was one of ridding the public of ignorance and creating instead a more rational citizen. This attempt ran up against beliefs and attitudes that some citizens shared, that tapped into a spirit of anti-authoritarianism present during the 1960s and even earlier. These citizens considered themselves to be iconoclasts, unmoved by claims of expertise, and accused the government of conspiracy theory. These approaches fed into one another, contributing to further misunderstanding and conflict. The history of Canada's UFO investigation is thus more broadly a history of changing attitudes toward authority and expertise in the postwar era.

Author Keywords: Canada, citizenship, history of science, scientific object, state, UFO

Justice Weekly was a tabloid published in Toronto from 1946 to 1972. The popular narrative is that it was an unremarkable, obscure, and pornographic paper which was co-opted by gay and homophile voices in the 1950s. But why did a magazine best remembered, as Mordecai Richler put it, as "the pervert's new statesman" publish this material? This thesis argues that Justice Weekly really was primarily about Justice, rather than titillation. The paper explored justice through topics such as juvenile delinquency and spanking, which allowed sexualized material to appear, as well as conversations surrounding gay men, race, criminality, and punishment. While the paper outed gay men and often argued for harsher prison conditions, it also published material from Canada's earliest gay activists and prisoner presses. Justice Weekly's focus on equitable justice allowed both sex and advocacy to emerge from its content.

Author Keywords: Delinquency, Homosexuality, Jim Egan, Pornography, Pulp, Tabloid

From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953, and 1957, analysing photos, advertisements, speeches, archival documents, memoirs, newspapers, and other sources to show the development of Liberal branding strategy. It employs political scientist Margaret Scammell's conceptualization of brand theory, showing how marketers used emotional brand differentiators and rational substantive performance indicators to sell 'Uncle Louis' to Canadians. The Liberals used St. Laurent and branding tactics to win two massive majorities in 1949 and 1953, and the Diefenbaker Tories used those same tactics to defeat them in 1957. 'Uncle Louis' proved the effectiveness of personal branding and leader-centered campaigns in Canadian politics.

Author Keywords: Brand Theory, Canadian Politics, Elections, Liberal Party of Canada, Louis St. Laurent, Political Marketing