Abstract: <p>Justice Weekly was a tabloid published in Toronto from 1946 to 1972. The popular narrative is that it was an unremarkable, obscure, and pornographic paper which was co-opted by gay and homophile voices in the 1950s. But why did a magazine best remembered, as Mordecai Richler put it, as "the pervert's new statesman" publish this material? This thesis argues that Justice… more
Abstract: <p>From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953… more
