Year: 2019, 2019
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Justice Weekly was a tabloid published in Toronto from 1946 to 1972. The popular narrative is that it was an unremarkable, obscure, and pornographic paper which was co-opted by gay and homophile voices in the 1950s. But why did a magazine best remembered, as Mordecai Richler put it, as "the pervert's new statesman" publish this material? This thesis argues that Justice… more Full Text: The Pervert’s New Statesman: Justice Weekly, Advocacy, and Sexuality in Post-War Canada A Thesis Submitted to the Committee on Graduate Studies in Partial Fulfillment of the Requirements for the Degree of Master of Arts in the Faculty of Arts and Science …
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953… more Full Text: THE BRANDING OF THE PRIME MINISTER: ‘Uncle Louis’ and Brand Politics in The Elections of Louis St. Laurent 1949-1957 A Thesis Submitted to the Committee on Graduate Studies in Partial Fulfilment of the Requirements for the Degree of Master of Arts in the …