Trent University Graduate Thesis Collection

Item Description
Identifier
tula:etd
Type
Collection
Language
eng
Extent
1 item
Rights
Copyright for all items in the Trent University Graduate Thesis Collection is held by the author, with all rights reserved, unless otherwise noted.
Displaying 1 - 1 of 1

Results per page

Displaying 1 - 1 of 1

The Branding of the Prime Minister: 'Uncle Louis' and Brand Politics in the Elections of Louis St. Laurent 1949-1957

22359-Thumbnail Image.png
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Baldwin, Cory, Thesis advisor (ths): Dummitt, Christopher, Degree committee member (dgc): Anastakis, Dimitry, Degree committee member (dgc): Cazorla-Sanchez, Antonio, Degree granting institution (dgg): Trent University
Abstract: <p>From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953… more
Full Text: THE BRANDING OF THE PRIME MINISTER: ‘Uncle Louis’ and Brand Politics in The Elections of Louis St. Laurent 1949-1957 A Thesis Submitted to the Committee on Graduate Studies in Partial Fulfilment of the Requirements for the Degree of Master of Arts in the …