This study demonstrates that the New Brunswick government rationalized the 2011 elimination of the New Brunswick Advisory Council on the Status of Women (NBACSW) by discursively framing it as a duplication of services and as a non-essential service. The study relies on interviews with women who had been involved with the NBACSW, as well as literature about the use of neoliberal and anti-feminist discourses at the national level. I argue that the two rationalizations offered by the New Brunswick government rely on similar neoliberal and anti-feminist discourses to those used at the national level to eliminate women's institutional machinery and thus diminish women's capacities for advocacy and political representation. I argue that this discursive move positioned the province's largest women's advocacy group as an impediment to the common good of the province and as a threat to "Ordinary New Brunswickers," signalling a negative step for women in the province.
Author Keywords: Anti-feminist backlash, Canadian Feminism, Canadian Women's Movements, Discourse Analysis, Neoliberalism, New Brunswick