Information technology

Control, Surveillance and Subjective Commodification on Facebook

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Names:
Creator (cre): Revoy, Spencer, Thesis advisor (ths): Mitchell, Liam, Degree committee member (dgc): Hollinger, Veronica, Degree committee member (dgc): Murakami Wood, David, Degree granting institution (dgg): Trent University
Abstract:

This thesis is a theoretical study of Facebook's surveillance project. It begins by taking one of the predominant organizational forms of modern surveillance, Foucaultian panopticism, and examining the ways in which its form, along with Foucault's broader model of the disciplinary society, is realized, remixed and extended by Facebook's virtual form. Following this evaluation, the remainder of the thesis proposes a model to augment this panoptical analysis.

The first part of this model uses Deleuze and Guattari's philosophy of the rhizome to explain the structural design and advantages of Facebook's network, while the second part deploys Zygmunt Bauman and David Lyon's concept of "liquid surveillance" as a means to explain how Facebook fosters seductive conditions of self-surveillance. The thesis concludes that older forms of control, new forms of seduction and the utility of advanced technologies are responsible in tandem for the undeniably widespread success of Facebook's surveillance project.

Author Keywords: Bauman, Deleuze, Facebook, Foucault, post-panopticism, surveillance

2014

Rewiring the State: The Privatization of Information Technology in the Ontario Public Service (1972-2003)

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Names:
Creator (cre): Rapaport, David, Thesis advisor (ths): Anastakis, Dimitry, Degree committee member (dgc): Bishop, John, Degree committee member (dgc): Francoli, Mary, Degree granting institution (dgg): Trent University
Abstract:

ABSTRACT

Rewiring the State: The Privatization of Information Technology in the Ontario Public Service (1972-2003)

David Rapaport

Senior managers in the Ontario Public Service (OPS) and neo-liberal public policy advocates rationalize the privatization of Information Technology (IT) as an organizational quest for new efficiencies, specifically efficiencies imported from market economies. The findings of the research for this study indicate that IT privatization frequently results in inefficiencies, dependencies and a loss of core skills. The explanation for widespread IT privatization must be sought elsewhere.

This study researches and depicts two related IT developments. The first development is the evolution of IT privatization from the earlier practice of body-shopping, i.e. the hiring on contract of IT consultants to the more complex public private partnership. This evolution is a reflection of the maturation of privatization. Body-shopping informs the alienation of IT skills from the public sector, the shaping of a labour hierarchy based on skills distribution, and the foundation for the public-private partnership. The second development, the evolution of OPS management attitudes towards IT privatization, is a reflection of growing neo-liberal hegemony. Archival research indicates middle management disdain towards excessive IT privatization in the early 1980's; particularly its high costs, loss of skills and growing dependency on external private sources. By the

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late 1990's, parliamentary committee transcripts indicate IT management acceptance of more excessive IT privatization.

As neo-liberal practice became more accepted and as governments and central ministries pressured line ministries through budgetary and organizational controls, IT managers accepted their new roles as authors of RFP's and tenders of public sector work. The IT service providing industry gladly bid on contracts and acquired the new skills required for future IT projects, exacerbating the provision/dependency cycle. Furthermore, the new technologies provided an ideological smokescreen of technological necessity to conceal the market forces that promoted and benefitted from IT privatization.

"Why do managers in the Ontario Public Service privatize the production of Information Technology systems?" The dissertation has two tasks when answering this central question. First, it must refute the efficiency arguments. Second, it must formulate an answer within the context of neo-liberal state transformation, new investment strategies of IT service providing corporations and a restructured IT labour hierarchy.

Author Keywords: neo-liberalism, New Public Management, Ontario, privatization, public private partnership, public sector

2015

Thinking Ahead: Stakeholder Perspectives on Transitioning Media Change for Communication between Health Care Providers and Employers During Return to Work

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Names:
Creator (cre): Savinder Singh, Ripdaman Singh, Thesis advisor (ths): O'Hagan, Fergal, Degree committee member (dgc): Kennett, Deborah, Degree granting institution (dgg): Trent University
Abstract:

The present thesis entails a qualitative investigation of the unique notion to transition media change from the current paper-based system to the potential use of information technology innovation for communication between health care providers and employers during return to work. Stakeholder perspectives on relevant communication phenomena were gathered from workers, employers, and health care providers with experience in return to work. Methods for analysis involved critical realist grounded theory, as well as the use of a prototype innovation, named the Return to Work Expert App, as a platform for participant evaluation and discourse. The study's findings provided comprehensive and in-depth understanding of return to work communication, beyond its empirical regularities. The generative mechanisms of common communication problems that were discovered included situated reasoning, media as information ("the medium is the message"), epistemological disjuncture, egoism-altruism-collectivism quandary, and perspective taking. A novel theoretical framework based on ecological psychology was also advanced to offer a coherent and systematic understanding of the situated nature of health care providers' reasoning and information development. Media change via the Return to Work Expert App was argued to be limited in handling and resolving many of the communication problems that can occur. However, the app had perceptible value and benefits to prospective users that suggested a distinct advantage over current paper-based practices. Opportunities for further development and research exist to address relevant challenges, most notable of all being the need to address the app's burden of proof. For the interested reader, this thesis advances research and knowledge of provider-employer communication to a state that is truly fitting of the importance acknowledged of it in the field of return to work.

Author Keywords: critical realism, ecological psychology, media change, return to work, stakeholder communication, technological acceptance

2017

An Ethical Analysis of Bell's Targeted Ad Prorgram

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Names:
Creator (cre): Rowe, Brendan, Thesis advisor (ths): Hickson, Michael, Thesis advisor (ths): Hurley, Richard, Degree granting institution (dgg): Trent University
Abstract:

Online behavioural advertising (OBA) is an advertising technique which relies on collected customer information and online activity to serve people with more relevant ads. On November 16th, 2013, Bell Canada launched their first OBA program via Bell Mobility: the Bell Targeted Ads Program, or BTAP. My thesis provides an ethical analysis of BTAP and shows that Bell undermined and violated customer privacy, stifled customer autonomy, and harmed customer identity. Relevant moral problems include typification, a disrespecting of customer autonomy, and identity commodification.

I show that BTAP was unethical by grounding my arguments within the moral framework of Information Ethics (IE). IE is an ethical system which focuses on the role of information in the ethical dilemmas. IE also justifies the self-constitutive theory of privacy (SCP) which argues that our information and privacy are entangled with our identities. This gives us strong reason to defend our privacy/identity within BTAP.

After making several arguments which demonstrate that BTAP was unethical, I will then turn my attention to showing how it is possible to rectify and mitigate many of BTAP's ethical problems by installing a two-stage opt-in (TSOI) which provides customers with a greater deal of autonomy, and the ability to remove themselves from BTAP.

Author Keywords: Bell Canada, Ethics, Identity, Online Behavioural Advertising, Privacy, Targeted Advertising

2017