Sustainability Studies

The global shift toward sustainability has prompted brands to promote their sustainability initiatives on social media, aiming to connect with pro-environmental consumers. However, this strategy comes with risks, as social media allows for swift and widespread backlash if consumers perceive greenwashing. The present work examines the impact of social media backlash toward a brand's sustainability initiatives on consumers' purchase intentions. In an experimental study (N = 553), participants were presented social media responses to a fictitious brand's sustainability initiative that were either negative, positive, or a mix of both. The findings indicate that the negative comments decreased purchase intentions for consumers with a pro-environmentalist identity but not otherwise. Moreover, this effect was mediated by decreased perceptions of value-congruence with the brand. This study contributes to larger academic discourses on sustainable marketing, greenwashing, and consumer-brand relationships while providing tangible recommendations to marketing practitioners attempting to mitigate the challenges posed by social media backlash.

Author Keywords: greenwashing, social identity, social influence, social media backlash, sustainability promotion, value congruence

Sustainable housing is crucial for immigrant settlement and integration in their host countries. This research focuses on achieving sustainable housing for one racialized immigrant group in Toronto. A concurrent mixed-method approach, which involves simultaneous collection and analysis of quantitative and qualitative data, was used to explore how a racialized immigrant group, like Ghanaian immigrants in Toronto, struggle to achieve sustainable housing in Toronto. The quantitative method involves a survey of 145 Ghanaian immigrants, while the qualitative approach includes in-depth interviews with 10 key informants of Ghanaian immigrants in Toronto. Various quantitative data analysis techniques, including univariate and bivariate, were used to examine the relationships between socio-demographic variables and housing conditions of Ghanaians in Toronto. The findings from the quantitative data suggest that, while certain variables, such as gender and age, have no significant influence on sustainable housing attainment, factors such as immigration status, occupation, and income play an important role in determining the likelihood of achieving sustainable housing. For Ghanaian immigrants in Toronto, these factors impact their abilities to achieve sustainable housing. The qualitative data were explored using thematic analysis, which involved identifying recurring themes and patterns. The qualitative interviews revealed themes of barriers to sustainable housing, such as issues of affordability and accessibility. Overcoming these obstacles promotes immigrants' successful settlement and integration. These findings can be used by policymakers, housing providers, and community organisations to develop targeted interventions to address the housing needs of racialized immigrant groups in Canada. This thesis emphasises the importance of sustainable housing for Ghanaian immigrants in Toronto and informs evidence-based policies and practices. It adds to existing knowledge on immigrant housing experiences and serves as a resource for future research on sustainable housing for diverse immigrant populations in Canada and beyond.

Author Keywords: Chi-square, High-rise, Housing Career, Progressive housing, Purposive, Sustainable housing

This research evaluates the degree to which nutrients are included in forest management planning. First, the thesis evaluates forest management plans globally to determine the extent to which countries consider key nutrients (N, P, Ca, Mg and K) in their forest management plans. This is followed by a case study in Muskoka, Ontario, of a pilot wood ash recycling program with the goal of restoring calcium and other nutrients in the forests. This pilot project aims to evaluate the benefits of using wood ash as a forest fertilizer, as evidence that the practice merits approval by the provincial government. A text-based literature analysis of current regulations and the Environmental Compliance Approval (appendix 3) submitted to the provincial government for this project was undertaken as this project is currently a not approved practice by the government. Interviews were completed with key stakeholders and experts in the field to understand the benefits and policy hurdles of this program. Based on the documents analysed in this study, it was concluded that both globally and in Canada, nutrient management is not the focus of forest management plans. With respect to the pilot wood ash program, this thesis concluded that there is not enough data published to make the government departments comfortable with approving wood ash as a soil fertilizer. Nevertheless, there is much community support and many perceived benefits to this project, but more supporting data is needed.

Author Keywords: Forest, Nutrients, Sustainability, Wood-ash

Addressing the issue of food insecurity effectively within a region in a way where interventions reflect the variability of food insecurity levels across subgroups of the population is important. It is a unique challenge and requires specific data. This study took in this direction by conducting an exploratory statistical analysis of a community-representative dataset of Inuit Seniors' food (in)security. The analysis was theoretically sensitive as well as knowledge-user-directed.Results show that 52.7% of all Seniors in Nain and Hopedale, Nunatsiavut, are food insecure, and that food (in)security is associated with age group, education status, health status, mobility status and household financial situation. Further, younger Seniors aged 55-64 are more likely to be food insecure than their older peers. This study is among the first to provide an analysis of quantitative associations between variables that characterize food (in)security among a specific subgroup in the Inuit population.

Author Keywords: Arctic, Case study, Food security, Inuit health, Seniors, Vulnerability

Faced with the intersecting environmental crises of the 21st century, conservation organizations are searching for practices that produce better, more sustainable outcomes. However, they have often relied on forms of conservation which shore up rather than disrupt settler relationships to land in the form of fortress conservation and assumptions about the human-nature dualism. In this thesis, I examine a local land trust that intends to include community[-based] conservation into its conservation practices. In particular, I explore how the organization's volunteers understand and construct the relationship between community and conservation, and the ways this might impact operations. Using a community-based research approach, interviews (n=17) were conducted. The findings indicate that the volunteers are demographically homogenous, leading to a homogenous, Western-science informed understanding of community[-based] conservation. This perspective views involvement of community as a direct trade-off with optimal ecological goals. As the volunteers wield uncommon power in organizational governance, difference in opinions toward missions or operations could lead to constraints on the organization. This study contributes to larger academic discourses on environmental volunteers, land trusts, and frames of conservation, and provides tangible recommendations to an organization attempting to include community[-based] conservation in its practices.

Author Keywords: community-based conservation, environmental governance, environmental volunteers, frames of conservation, land trusts, power

The notion that food insecurity only occurs in the absence of food is prevalent in society. This perception is too narrow and insufficient to capture the diverse manifestations and experiences of food insecurity. In this thesis, I adopt a more expansive approach to examine food (in)security through the lenses of adequacy, quality, and availability of culturally relevant food. I look specifically at the experiences of racialized international students from diverse backgrounds, to empirically ground this approach to understanding food (in)security. Drawing on both quantitative and qualitative data, this study explores the perceptions and real-life experiences of racialized international students who study at Trent University and University of Toronto. These two institutions were selected based on cultural diversity and variation, proximity to culturally appropriate food and the cost involved in accessing culturally appropriate food. Beyond that, I examine structural and policy elements that may be exacerbating the challenge of food security among this category of students. Clearly, issues related to food insecurity and hunger within all spatial configurations are urgent, however, there is a scarcity of literature that zeroes in on the experiences of racialized international students specifically.

In the wake of the dramatic internationalization of post-secondary Canadian schools, issues of foreign students' welfare cannot be overlooked, hence, I narrowed my research lenses to study the character of racialized international students' inadequate access to culturally appropriate food. Upon analyzing the survey data gathered from 107 racialized international students coupled with semi-structured in-depth interviews with 8 racialized students, I found evidence that culturally appropriate foodstuffs were not abundant in supply for racialized international students. Consequently, the low supply of this category of foodstuffs translates into higher levels of prices which deter racialized international students from making adequate purchases to meet their taste and preference. As part of the findings, the students mentioned that the high cost of tuition, as well as other school-related expenditures are structural policy barriers that leave them with meagre amounts of income to spend on culturally appropriate food items. Under such circumstances, racialized international students are left with the option of purchasing fewer quantities of culturally relevant foodstuffs that meet their daily nutritional requirements. The study further revealed that the challenge of food insecurity poses a threat to the academic achievement and psycho-social well-being of affected students.

In addressing these challenges, I propose that the government as well as the school authorities should consider reducing the tuition fees to lessen the financial burden on students. Apart from that, stocking grocery stores and creating culturally appropriate food supply centers in and around school campuses may be helpful. Also, the international offices of universities should intensify welfare programs that entail periodic needs assessment of international students. This will offer the school authorities timely support services to students as and when it is needed. In conclusion, I wish to state that this study seeks to add to the recently growing strand of literature that examines the intersectionality between internationalization of post-secondary schools and food insecurity. The findings provide important and preliminary evidence underpinning the experiences of racialized international students with the phenomenon of food insecurity, thereby providing a point of departure for additional research on the broader nature of intersections between food insecurity and racialization.

Author Keywords: Canada, Culture, Food insecurity, International Students, Race, Universities

Food waste (FW) disposal has negative implications for the social, economic, and environmental sustainability of communities. While some municipalities in Canada have made improvements to their FW management, others have not been successful. Considering the complexity of the issues integrated into municipal FW management (MFWM), a mixed methodological approach was used to understand the determinants of, or barriers to, successful MFWM systems. Methods included analysis of primary data from a household survey with a fixed response and open-ended questions, along with analysis of the secondary literature. A comparative analysis of the results was undertaken to determine similarities and differences between successful and less successful cases (Guelph and London, Ontario, respectively) and the broader empirical literature. The results suggest the success of MFWM is determined by the commitment of political decision-makers to implement FW policies backed by adequate regulations, high levels of perceived behavioural control over barriers to participating in MFWM programs, and the ability to finance user-friendly MFWM infrastructure. Recommendations are made to guide policies and programming on food waste management.

Author Keywords: Components of Waste management System , Composting, Determinants of Success, Food Waste Reduction, Households Food Waste Behaviour, Municipal Food Waste Management System

This thesis project explores landowner experiences of wind energy development through an inductive qualitative case study in Huron County, Ontario. The research included in-depth interviews with landowners focused on landscape and community change, participant observation of Environmental Review Tribunals (ERT), the gathering of participant photos, as well as relevant government and industry documents and media reports. The iterative data gathering and analysis were supported by my observations and reflections while living in affected communities and talking to participants. The study demonstrates how the health debate over wind can inform divisions between neighbours, that local politics have been given a token role as a place for resistance to wind energy development that fails to meaningfully influence projects, and that appeals are legalistic and do not provide an outlet, or place for appellants to be heard. Furthermore, the felt experience of tight knit and fragile communities were disrupted through land leases, as well as changes to the landscape. These disruptions impacted connections to, and associations with place, and are shown to have had negative emotional and physical impacts on some individuals. Supporters of wind development tied their mostly positive views of landscape change to a sense of disruption generally throughout the community. Insights from the research lead to a set of suggested actions that might improve the current situation at the levels of provincial policy, planning, local governance and industry practice.

Keywords: wind energy policy, planning, landscape, Ontario, rural communities

Author Keywords: Affect, landscape, Ontario, planning, Rural communities, Wind energy policy

The North American conservation movement and modern conservation model was created in part because of the exploitative commercial hunting industry that caused the collapse of species such as the bison and auk in the late 19th and early 20th centuries. These historical actions continue to shape views today and the public perception of hunting can often be negative. This thesis engaged with this question of social acceptability by conducting action research to determine hunters' motivations and how these might affect the way hunting is perceived. As part of this action research, I conducted nine in-depth interviews, a survey of 177 hunters, and a focus group to determine what the dominant motivations were for the hunters studied. I then suggest how the motivations discovered through the focus group, interviews, and survey can work towards the current and future social, economic, cultural, and environmental sustainability of hunting in Ontario.

Author Keywords: Ethics, Hunting, Motivations, Ontario, Social Acceptance, Sustainability

This thesis addresses the interconnectedness of environmental sustainability and economic sustainability. There is evidence from the Canadian experience that market economies are extremely dependent upon consumption - the most significant factor in determining the overall level of economic activity and economic growth. Therefore, from this perspective, several periods of declining consumption would create a 'vicious cycle' [Kaldor, 1967] of economic decline that would be politically unsustainable. The analysis here shows that income inequality drives changes in debt-fueled consumption, and consequently, debt influences consumption. The role of income inequality as a mediating channel of sustainability via the borrowing/lending model presents evidence that 'conventional' debt servicing behaviour in the macro-economy can support steady-state economic growth that is, in economic terms, sustainable. Solving the conflict between the environment and the economy lies in private and public investments in new technologies and, most importantly, new social institutions that facilitate economic, political, and environmental, sustainability.

Author Keywords: Consumption, Economic Growth, Household Debt, Income Inequality, Sustainability