Canadian history

From 1949-1957, Prime Minister Louis St. Laurent was the face of the Liberal Party. Party branding was wholly devoted to his friendly, 'Uncle Louis' brand image. St. Laurent's image was manipulated and manufactured without public preconception, establishing the modern tactics of personal branding still used by his successors. This thesis studies the elections of 1949, 1953, and 1957, analysing photos, advertisements, speeches, archival documents, memoirs, newspapers, and other sources to show the development of Liberal branding strategy. It employs political scientist Margaret Scammell's conceptualization of brand theory, showing how marketers used emotional brand differentiators and rational substantive performance indicators to sell 'Uncle Louis' to Canadians. The Liberals used St. Laurent and branding tactics to win two massive majorities in 1949 and 1953, and the Diefenbaker Tories used those same tactics to defeat them in 1957. 'Uncle Louis' proved the effectiveness of personal branding and leader-centered campaigns in Canadian politics.

Author Keywords: Brand Theory, Canadian Politics, Elections, Liberal Party of Canada, Louis St. Laurent, Political Marketing

This study examines the emergence of the New Left organization, The New Tendency, in Windsor, Ontario during the 1970s. The New Tendency, which developed in a number of Ontario cities, represents one articulation of the Canadian New Left's turn towards working-class organizing in the early 1970s after the student movement's dissolution in the late 1960s. Influenced by dissident Marxist theorists associated with the Johnson-Forest Tendency and Italian workerism, The New Tendency sought to create alternative forms of working-class organizing that existed outside of, and often in direct opposition to, both the mainstream labour movement and Old Left organizations such as the Communist Party and the New Democratic Party. After examining the roots of the organization and the important legacies of class struggle in Windsor, the thesis explores how The New Tendency contributed to working-class self activity on the shop-floor of Windsor's auto factories and in the community more broadly. However, this New Left mobilization was also hampered by inner-group sectarianism and a rapidly changing economic context. Ultimately, the challenges that coincided with The New Tendency's emergence in the 1970s led to its dissolution.

While short-lived, the history of the Windsor branch of The New Tendency helps provide valuable insight into the trajectory of the Canadian New Left and working-class struggle in the 1970s, highlighting experiences that have too often been overlooked in previous scholarship. Furthermore, this study illustrates the transnational development of New Left ideas and organizations by examining The New Tendency's close connections to comparable groups active in manufacturing cities in Europe and the United States; such international relationships and exchanges were vital to the evolution of autonomist Marxism around the world. Finally, the Windsor New Tendency's history is an important case study of the New Left's attempts to reckon with a transitional moment for global capitalism, as the group's experiences coincided with the Fordist accord's death throes and the beginning of neoliberalism's ascendancy.

Author Keywords: Autonomist Marxism, Canada, Labour, New Left, Rank-and-file Organizing, Working-Class History

This thesis documents an oral history of the New Canadians Centre, the only immigrant-serving organization in Peterborough, Ontario. This case study builds on scholarship that critically examines immigrant settlement work in Canada. Drawing on interviews and archival research, and employing the analytical concept of home, I investigate how differently-located actors have practiced home and welcome in Peterborough in the context of settlement work. I demonstrate how the New Canadians Centre's work consolidated as well as challenged normative discourses of home that disadvantage racialized new immigrants and privilege white settlers represented as "host." I argue that this false binary between immigrant and host is harmful, inadequate in accounting for the complexities of people's lives, and easily reinforced in settlement work without efforts to challenge it. I conclude that accountability to power in settlement work is crucial to envisioning a more inclusive welcome and a more just home in Peterborough and Canada.

Author Keywords: home, immigrant settlement sector, migration, oral history, Peterborough, welcome

This thesis is an attempt to provide a critical history of the Communist Party of Canada (CPC) during the Popular Front era, roughly November 1935 to September 1939. This study contains a detailed examination of the various stages of the Popular Front in Canada (the united front, the height of the Popular Front, and the Democratic front), with special attention paid to the CPC's activities in: the youth movement, the labour movement, the unemployed movement, the peace movement, and the anti-fascist movement. From this I conclude that the implementation of the Popular Front, the transformation of the CPC from a revolutionary party to a bourgeois party, was not a smooth process, but instead was punctuated and resisted by elements within the CPC in what can be considered a process of class struggle internal to the CPC itself.

Author Keywords: Canada, communism, Great Depression, labour, Popular Front, socialism