Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The natural world and environmental issues present critical points of convergence</p><p>between Indigenous and non-Indigenous people and their knowledge systems. This</p><p>qualitative study engaged with 18 Indigenous and non-Indigenous environmental</p><p>practitioners in interview conversations to explore their experiences in cross-cultural</p… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Chimney swifts are listed as Threatened nationally and in many provinces within Canada due to rapid population declines. I examined large-scale spatial variation in the maximum size of chimney swift roosts at the northern edge of their range to identify where larger roosts occur. I used multi-sourced data collected across Ontario and Quebec between 1998 and 2013. I found that larger… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Ustilago maydis is a biotrophic fungal plant pathogen that causes 'common smut of corn' disease. During infection, U. maydis develops a metabolic dependency on its host, relying on uptake of the carbon molecules provided within Zea mays tissues. The research presented indicated a requirement for metabolism of the pentose sugar D-xylose through functional investigation of a U.… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Sexual script theory suggests that sexual behaviours have social meaning, and that individuals perceive certain behaviours as normative and expected. Previous research has indicated that there is a common belief in a cultural sexual script for (hetero)sexual behaviour sequences (CSSHS). Study 1 compared perceived norms with behaviours in first ever penile-vaginal intercourse (PVI) sex… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): McClenaghan, Beverly, Thesis advisor (ths): Nol, Erica, Degree committee member (dgc): Nocera, Joseph J, Degree committee member (dgc): Beresford, David V, Degree committee member (dgc): Kerr, K, Degree granting institution (dgg): Trent University Abstract: <p>Barn Swallow (Hirundo rustica) populations have declined in North America over the past 40 years and they are listed as Threatened in Ontario, Canada. Changes in the food supply have been hypothesized as a potential cause of this population decline. I used DNA barcoding to investigate the diet and food supply of Barn Swallows and to determine if the food supply affects their reproductive… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Pastures and hayfields provide surrogate habitat for many declining grassland birds. Understanding agricultural land use dynamics and habitat quality can impact conservation of grassland species. I investigated 1) patterns of land use change in protected and unprotected sites in relationship to Bobolink occurrence in Carden, Ontario, Canada and 2) whether continuous grazing at low… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Drivers of North American Barn Swallow population declines are not well understood, but foraging habitat loss is thought to be a contributing factor. Determining patterns of habitat use is challenging for swallows because they move rapidly but are too small to carry GPS tags. We showed that automated radio-telemetry could be used to track the movements of swallows with enough accuracy (… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Resources and risk are in constant flux and an organism's ability to manage change may improve their likelihood of persistence. I examined intra-seasonal variation in nest-site selection and survival of a declining wetland bird, the Black Tern (Chlidonias niger surinamensis). I modelled nest site occupancy and survival of early and late-nesting birds as a function of static and… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>North American freshwater fishes are declining rapidly due to habitat fragmentation, degradation, and loss. In some cases, translocations can be used to reverse local extirpations by releasing species in suitable habitats that are no longer naturally accessible. Lake sturgeon (Acipenser fulvescens) experienced historical overharvest across their distribution, leading to endangered… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The network composition hypothesis (NCH) suggests that i) large confluence symmetry ratios (drainage area of the tributary relative to the mainstem) and ii) landscape differences (differences in landscape characteristics between the mainstem and tributary drainages) lead to greater ecological changes below confluences. As a test of the NCH, 34 confluences were sampled in southern Ontario… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Preston, Colette Alexia, Thesis advisor (ths): McKenna Neuman, Cheryl, Degree committee member (dgc): Boulton, Wayne, Degree committee member (dgc): Buttle, James, Degree committee member (dgc): Eimers, Catherine, Degree granting institution (dgg): Trent University Abstract: <p>A series of experiments was designed to assess the relative efficacy of various dust suppressants to suppress PM10 emissions from nepheline syenite tailings. The experiments were conducted in the Trent University Environmental Wind Tunnel, Peterborough, Ontario, and on the tailings ponds at the Unimin Ltd Nephton mine near Havelock, Ontario. Treated surfaces were subjected to particle-… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis documents an oral history of the New Canadians Centre, the only immigrant-serving organization in Peterborough, Ontario. This case study builds on scholarship that critically examines immigrant settlement work in Canada. Drawing on interviews and archival research, and employing the analytical concept of home, I investigate how differently-located actors have practiced home… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>To better understand species' resilience to climate change and implement solutions, we must conserve environments that maintain standing adaptive genetic variation and the potential generation of new beneficial alleles. Coding trinucleotide repeats (cTNRs) providing high-pace adaptive capabilities via high rates of mutation are ideal targets for mitigating the decline of species at… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis focuses specifically on artistic projects that address violence against indigenous women and uses an interdisciplinary approach to examine their meaning and reception. I argue that the mainstream media has negatively stereotyped missing and murdered indigenous women and that art projects have the ability to reframe their lives to the viewing public. I focus on five case… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This study used qualitative research methods to explore the first- and second-year experiences of Trent University students who were admitted below admission requirements in September 2015. Through review of an on-line questionnaire completed by 13 students and two-rounds of semi-structured interviews completed by 5 students, information was gathered on the students' experiences,… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Agricultural adaptation is a significant component of the larger challenge humans face in adapting to the impacts of climate change. There are extensive studies of agricultural adaptation, however little is known about how farmers in Ontario share knowledge about effective adaptation practices. This qualitative research study contributes to the understanding of the educational context… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This study examines the household foodwork of low-income mothers in Peterborough, </p><p>Ontario and considers how community food initiatives (CFIs) such as community gardens and </p><p>good food box programs can support these women in their efforts to feed their families </p><p>adequately. I draw on multiple data sources: interviews with… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This study seeks to clarify the way in which the differing canopy characteristics among tree species influence the partitioning of precipitation, and therefore the source of water available for plant water uptake, in the Plastic Lake catchment near Dorset, ON. Three dominant tree species were compared: red oak (Quercus rubra), eastern white pine (Pinus strobus), and eastern hemlock (… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Although a wealth of research supports nature's beneficial effects on well-being, a lack of attentiveness and appreciation for nature may prevent people from fully experiencing nature's benefits. A mindfulness-based nature intervention was tested across two studies to investigate whether gratitude and mindfulness can boost nature's effects for well-being. Students… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Patnaik, Anhiti, Thesis advisor (ths): Bordo, Jonathan, Thesis advisor (ths): Thomas, Yves, Degree committee member (dgc): Penney, James, Degree committee member (dgc): Bailey, Suzanne, Degree granting institution (dgg): Trent University Abstract: <p>This dissertation examines how sex crime and serial killing became a legitimate subject of aesthetic representation and mass consumption in the nineteenth century. It also probes into the ethical implications of deriving pleasure from consuming such graphic representations of violence. Taking off from Jack the Ripper and the iconic Whitechapel murders of 1888, it argues that a new… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Within the complex socio-ecological systems of South and Southeast Asia, ancient sacred natural sites were created by, and imbued with, cultural and ideological values. These landscapes are liminal spaces or threshold environments between cultivated areas and wilder spaces; the practice of creating and maintaining them persists from ancient to modern times. This thesis examines sacred… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>According to the Invasional Meltdown Hypothesis (IMH), invasive species may interact in their introduced range and facilitate future invasions. This study investigated the possibility that Alliaria petiolata, an invasive allelopathic herbaceous plant in Ontario, is facilitating invasions by additional alien species. Two allelopathic focal species were chosen for this study: the native… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Wehtje, Morgan, Thesis advisor (ths): Bowman, Jeff, Thesis advisor (ths): Murray, Dennis, Degree committee member (dgc): Fortin, Marie Josee, Degree committee member (dgc): Wilson, Paul, Degree granting institution (dgg): Trent University Abstract: <p>Range contractions and expansions are important ecological concepts for species management decisions. These decisions relate not only to rare and endangered species but to common and invasive species as well. The development of the broad spatiotemporal extent models that are helpful in examining range fluctuations can be challenging given the lack of data expansive enough to cover the… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This study examines foraging strategies during the Middle Woodland Period's Sandbanks Phase (A.D. 700–1000) on Boyd Island, Pigeon Lake, Ontario. The faunal remains analyzed in this study were recovered from a site associated with the procurement of aquatic and terrestrial taxa. Detailed taphonomic analyses have revealed that the Boyd Island faunal remains were affected by… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>In 2015, Canada's Truth and Reconciliation Commission called upon Canadians to reconcile relationships between Settlers and Indigenous peoples in Canada. Education for reconciliation is one important element of this process. However, critical questions arise when education is undertaken by and for Settlers such as myself: Are our undertakings actually fostering reconciliation?… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Increases in flooding due to anthropogenic influences such as climate change and reservoir creation will undoubtedly impact aquatic ecosystems, affecting physical, chemical, and biological processes. We used two approaches to study these impacts: a whole-ecosystem reservoir flooding experiment and a systematic literature review. In the whole-ecosystem experiment, we analyzed the impact… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This research is an ethnographic investigation into the relationships between the Stélida Naxos Archaeological Project and the local population of Vivlos, the region where the team takes their seasonal residence during their annual archaeological field season. Fieldwork in Vivlos revealed the local peoples' interest in archaeology, local legends, and Greek history. The people's… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Leaf litter decomposition represents a major pathway for nutrient cycling and carbon flow in aquatic ecosystems, and macroinvertebrates play an important role in the processing of this material. To assess the causes of variable leaf breakdown and nutrient fluxes, I measured decomposition rates and the nutrient release ratios of decomposing leaf material across a broad latitudinal… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Cytokinins (CKs) are hormones that promote cell division. During the formation of tumors in the Ustilago maydis-Zea mays pathosystem, the levels of CKs are elevated. Although CK levels are increased, the origins of these CKs have not been determined and it is unclear as to whether they promote the formation of tumors. To determine this, we measured the CK levels, identified CK… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis explores the neoliberal governmentality approach to education for Northern economic development that was prevalent from 2006 to 2015, during Stephen Harper's period as Prime Minister of Canada. Using a grounded theory approach, this thesis identifies three themes – Indigenous integration, education, and employment for labour force/ economic development – to direct an… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis explores the seemingly innocuous call to "grow up," which is never simply a biological imperative. It is also a moral one. Demanding that one should "grow up" is not demanding that one grow older, but that one transform into a specific kind of subject – the "grown up." In the reading advanced here, The Little Prince thermalizes the suppleness of… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Indigenous peoples and organizations have a long history of incorporating cultural knowledge and teachings into program and organizational design and structure. The approach to incorporating cultures into Indigenous organizations is not uniform, nor is the ways that they are understood. This dissertation focuses on Nogojiwanong Friendship Centre, in Peterborough Ontario and their… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The goal of this thesis is to explore the production of ferrous (iron) armaments in the Middle Byzantine Empire, and more specifically the tenth century. Three cornerstones define the current research: (1) An exploration of the technology at use in the production of ferrous armaments. (2) A comprehensive look at the logistical and organizational structures which facilitated this industry… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Effective population size (Ne) is a foundational concept in conservation biology, in part due to its relationship to the adaptive potential of populations. Although Ne is often estimated for wild populations, it is rarely calibrated against actual population estimates (Nc) other than to produce Ne/Nc ratios. This project used demographic and genetic data for from two intensively-studied… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>While both resource quality and predator-derived chemical cues can each have profound effects on zooplankton populations and their function in ecosystems, the strength and nature of their interactive effects remain unclear. We conducted laboratory experiments to evaluate how stoichiometric food quality (i.e., algal carbon (C):phosphorus (P) ratios) affects responses of the water flea,… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis reports the outcomes of a mixed methods exploratory study on young children's spatial reasoning and mathematics involving unplugged (offline) coding with young children (JK-Grade 2). Intrigued by the increased push for coding in schools, teachers and researchers worked together in a collaborative research process to design a sequence of unplugged coding activities and… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis addresses the inclusion of women within Classic Maya works of art, consisting of, for this purpose, private-consumption ceramic vessels and large scale public monuments. Through the use of Feminist and Gender Theory, Performance Theory, and Iconographic Theory, the roles of women in iconographically depicted ceremonial performance is assessed. A Microsoft Access database was… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>With wide applications in many fields such as engineering, physics, chemistry, biology and social sciences, semi-linear equations have attracted great interests of researchers from various areas. In the study of existence of solutions for such class of equations, a general and commonly applied method is the compression cone method for fixed-point index. The main idea is to construct a… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis centres on a series of intergenerational life history interviews with and about Jean Koning, a 95-year-old white Settler woman who has engaged in different forms of Indigenous-Settler solidarity work for over fifty years—work that is highly regarded by many Indigenous and non-Indigenous peoples in southwestern and central Ontario. I bring Jean's stories and perspectives… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>With regards to building knowledge about rural aging, there is a gap in understanding of the diversity of older rural people's experiences and the interaction between older rural people and the development trajectories of aging rural communities. One way to examine these experiences and interactions is through voluntarism; the activities of volunteers and voluntary organizations,… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Stream solutes are strongly linked to hydrology, and as such, we sought to better understand how hydrology, particularly flooding, influences nitrogen (N) and phosphorus (P) levels. We used a long-term dataset of monthly water quality samples for many Ontario, Canada, catchments to assess the effects of landscape variables, such as land use and physiography, on the export of nutrients… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Archaeological faunal data, historic records and documents and recent biological data are used to construct a historical ecology for Pigeon Lake, Ontario, focusing on fish exploitation. The faunal collections of twelve archaeological sites in the Kawartha Lakes are reviewed to examine pre-contact Indigenous fishing trends and comment on the historic presence, abundance and range of a… more
Year: 2018, 2018
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis explores practitioner perceptions of operational and structural experiences of non-profit organizations (NPO) and platform projects (PP) to develop an understanding of how a shared platform governance model can build resiliency and sustainability in non-profit organizations. The objectives of this research are to 1) develop an understanding of NPO and PP operational and… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>In dialogue with the critical scholarship on war and remembrance, my research deals with the construction, contestation and negotiation of collective memory in contemporary Vietnam with a focus on commemorations devoted to dead soldiers. Utilizing the methodologies of cultural studies and ethnography, this research seeks to comprehend the politics of memory which characterize collective… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Stopover ecology is a topic that surges in relevancy as choices made by migrants during stationary periods (stopover sites) may not only have important individuals' fitness consequences but also can affect population dynamics. I used MOTUS automated telemetry array to study fall stopover duration of Blackpoll Warbler (BLPW) and departure decisions of BLPW and Canada Warbler (CAWA)… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This thesis builds on scholarship that highlights how expected gender roles serve to both normalize and obscure forms of violence and hostility in health care workplaces. An analysis of 25 labour arbitrations involving cases of bullying reveals how gender relations is a factor in these grievances and relevant policies in Ontario health care facilities. Reinforced by underlying… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Lock, Alan S., Thesis advisor (ths): Wallschläger, Dirk, Thesis advisor (ths): Belzile, Nelson, Degree committee member (dgc): Belzile, Nelson, Degree committee member (dgc): Gueguen, Celine, Degree granting institution (dgg): Trent University Abstract: <p>A bedrock fracture hosting arsenic (As) contaminated groundwater was suspected to be transported to Ramsey Lake, a drinking water resource for more than 50,000 residents of Sudbury, Ontario. A high resolution, spatial, water quality mapping technique using an underwater towed vehicle (UTV) was used to identify sources of upwelling groundwater into lake water and localize the upwelling As… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The end of the Cold War and the global triumph of neoliberalism were accompanied by the evolution of certain themes in dystopian fiction. According to some of its advocates, such as Francis Fukuyama, neoliberalism's success signified the "end of history," understood as ideological evolution, since the decline of communism left Western liberal democracies without any major… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Since 1984, poetry slams have emerged as a politicized expressive movement of performing the personal and political through poetry competitions. Slams are also discursively spatialized, often represented as "spaces" that are "safe," "inclusive," etc. In this thesis, I investigate how, why, and to what effect the Peterborough Poetry Slam produces,… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The predator vs. prey dynamic is an omnipresent factor in ecological systems that may drive changes in life history patterns in prey animals through behavioural, morphological, and physiological changes. Predation risk can have profound effects on the life history events of an animal, and is influenced by the neuroendocrine stress response. Activation of the hypothalamic-pituitary-… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>A catchment-based study was carried out at three remote acid sensitive Irish lakes to determine concentrations of Hg and POPs and to investigate the factors governing the partitioning of these pollutants in various environmental matrices. Both Hg and POPs are an environmental concern due to their ability to travel long distances via atmospheric transport and their tendency to accumulate… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Paleczny, Andrea Rose, Thesis advisor (ths): Emery, Neil, Degree committee member (dgc): Yee, Janet, Degree committee member (dgc): Saville, Barry, Degree committee member (dgc): Olechowski, Henry, Degree granting institution (dgg): Trent University Abstract: <p>Cytokinins (CKs) are a family of plant phytohormones responsible for many areas of plant growth and development. There are four free base types of CKs found in higher plants, trans-zeatin (tZ), N6-(∆2-isopentenyl)adenine (iP), cis-Zeatin (cZ) and dihydrozeatin (DZ). CK biosynthesis is regulated by adenosine phosphate-isopentenyltransferase (IPT), which is encoded by a multi-gene family… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>This study was designed to determine the geochemistry and potential toxicity of water draining a large slag pile in Sudbury, Ontario, which runs through a pond complex prior to entering Alice Lake. Slag leaching experiments confirmed slag is a source of sulphate, heavy metals (including Fe, Al, Ni, Co, Cu, Zn, Pb, Cr, Mn) and base cations (Ca, K, Mg, Na). Concentrations of most metals… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Population cycles are regular fluctuations in population densities, however, in recent years many cycles have begun to disappear. With Canada lynx this dampening has also been seen with decreasing latitude corresponding to an increase in prey diversity. My study investigates the role of alternate prey on the stability of the lynx-hare cycle by first comparing the functional responses of… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The Huns are one of the most misunderstood and mythologized barbarian invaders encountered by the Roman Empire. They were described by their contemporaries as savage nomadic warriors with superior archery skills, and it is this image that has been written into the history of the fall of the Western Roman Empire and influenced studies of Late Antiquity through countless generations of… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The study aimed to examine the association between different components of executive function (EF) and emotional, behavioural, and social competence problems (EBSP) in children with epilepsy. Although there is evidence of an association between EBSP and EF in typically developing children, little research has examined this relation in children with epilepsy. The sample comprised of 42… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Name(s): Creator (cre): Cyr, Rachel Esther, Thesis advisor (ths): Junyk, Ihor, Thesis advisor (ths): Bordo, Jonathan, Degree committee member (dgc): Pletenac, Tomislav, Degree committee member (dgc): Milloy, John, Degree committee member (dgc): Innis, Randy, Degree granting institution (dgg): Trent University Abstract: <p>Forensic scientific practice is conventionally understood as a solution to absence. With every technological advance the power and span of the archive grows and with it revives hopes of uncovering facts and locate bodies that might put genocide denial and/or negationism to rest. Destruction, however, continues to define the reality and conditions</p><p>for testimony in the… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>The purpose of this study was to understand the lived experiences of mental health and illness in Kuwait. Twenty-six participants were interviewed, including mental health professionals, family physicians, and service users. Findings suggest that inequality, oppression, and human rights violations may drive mental health issues in Kuwait. However, rather than addressing these factors,… more
Year: 2017, 2017
Member of: Trent University Graduate Thesis Collection
Abstract: <p>Online behavioural advertising (OBA) is an advertising technique which relies on collected customer information and online activity to serve people with more relevant ads. On November 16th, 2013, Bell Canada launched their first OBA program via Bell Mobility: the Bell Targeted Ads Program, or BTAP. My thesis provides an ethical analysis of BTAP and shows that Bell undermined and violated… more